A window to the world......

How many times have you been driving or walking down a street and thought "That store looks cute, I want to stop in there...." If you're like me, this happens all too often. Whether we realize it or not, what we are reacting to, and connecting with, is a small story created by the store's external appearance. That story can be created in many ways; by the product being shown in the window, by the colors and lettering of the sign or even by overall atmosphere or vibe that exudes from the space. But most often, it is the window display that grabs us and provokes us to enter and shop- even if that wasn't our original intention.
Major retailers like Barneys, Neiman Marcus and Macy's are known for their over the top window displays- especially around the holidays. The budget and staff required for these displays would blow your mind and they are kept so under wraps that most city store retailers include blinds in their windows so that they may be set up under a shroud of mystery. When the window is complete, the blinds are dramatically raised and, if the job is well-done, the result can stop even the most hurried city dwellers in their tracks.

Here at 544 West Fairbanks, we are lucky enough to have a store window so large it could probably be used as a small studio apartment, if need be. But really, our huge window is our favorite part the store we take great pride in coming up with inventive scenes for each monthly change. Our goal is always to grab the attention of the traffic outside our store by providing them with a glimpse of the feeling we hope they have upon entering our doors. In doing so, we often set up the window to give the feeling of being transported to another place in time; just as Found itself takes you back in time. Filling such a large window and making it impactful can be tough on our shoestring budget, but we make the most of if it and have fun with it every time we change it. Here are just a few images of some of our past windows- for those of you that haven't been lucky enough to see them in person. ;) Anyone have a favorite? Or an idea or next month? We'd love some feedback and/or ideas of what you'd like to see... Just as they say that the eyes are the windows to the soul of a person, so our window is like a sneek-peek into the soul of our store. We just hope you like what you see!